Salvador "Chava" Rosales Torres represents the fourth generation of this tequila-making legacy. Having honed his craft from a young age, Chava's love of tequila resonates in every bottle. His dedication to sustainable practices and high-quality production has positioned him as an industry pioneer. When the El Negocio founders sought a partner to help distill their ideal additive-free tequila, there was no question that Chava was their first choice; the team quickly coalesced around a shared vision of a terroir-driven portfolio of tequilas that would prioritize artisanry, sustainability, and respect for tradition above all else.