Napa Valley Tequila Made Like Wine Shines For What It Lacks

Napa Valley Tequila Made Like Wine Shines For What It Lacks

Written by Matt Villano for The Press Democrat
READ THE FULL ARTICLE HERE

Selected excerpts from the article

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In creating El Negocio, Craun and Lutz partnered with master distiller Chava Rosales to approach the tequila how a winemaker might approach wine — with no additives of any kind. This means the duo allows each vintage to be a unique and truthful expression of the land, the agave, and, in the case of products like the soon-to-be-released Anejo, the wine barrels in which it is aged.

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While many tequilas sold in the United States are produced from agave grown in the Jalisco highlands, El Negocio sources exclusively from the Jalisco lowlands, known for agave that produces a savory, spicy, and herbal flavor profile. These lowlands have a unique terroir: mineral-rich volcanic soils that produce smaller, more limited quantities of agave.

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“We’re never going to be a high-volume brand,” said Craun. “El Negocio is to tequila what Memento Mori is to wine: The best fruit, worked by a master, to create something everyone will love to drink.”

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